Brand Your own Online Auctions: See the difference in sales

Selling items on eBay is much more difficult than one would think.

It is not commonly known that most of the items sold on eBay are sold by Professional Sellers – not the individual trying to unload a few items.

Online sellers are required to invest many hours to conduct a successful eBay Auction. The seller must set up an account, purchase auction software, inventory the cards, list the cards, grade the cards, scan the cards, arrange payment options, pay commissions to eBay, collect the funds, package and mail the cards out to different places. Even then it is necessary to deal with returns and refunds for the hard to please customers. Selling on eBay is a lot of work!


When the work of selling items online is finally completed, the seller seldom makes as much money as he or she would have made if they sold the collection directly to us. The auction process on eBay for the first time (even with a small collection) could literally take months of a person’s time to complete. A large collection could easily take years to liquidate.


The benefits of listing your items with is you will be able to sell items that frequently do not sell on ebay. Try selling 5.00 and under cards on ebay 1. They don’t sell much and 2. If they do sell by the time you pay them for listing it and charging you a percentage of shipping you made no money. You will have the ability to quickly and easily list 100’s of items. Creating your own email marketing lists and branding your own business. You will no longer be badgerered by all of ebay rules. Make your own rules and your own terms and conditions. Run your business the way you want to.


Successful buyers and sellers


More successful buyers and sellers- We found some really interesting studies that the Wharton School of Business conducted. They looked at a enormous amount of data on auctions and pointed out some interesting strategies for buyers and sellers.


Buying Strategies


  • Bidding timing: Bidding activity is concentrated at the end of each auction, the research suggests. Approximately 75% of final bids are submitted after 97% of the auction duration has passed.


  • Latent Bidders: Not all the bidders are participating from the beginning. “They may wait on the sidelines of the bidding process for an opportune moment to enter,” the authors write. “There are various reasons for this waiting behavior; for example, such bidders may enter later in the auction so as not to reveal their preferences or set off a bidding frenzy.”



Selling Strategies:


  • Keep it short: The minimum bid and the auction duration have counterbalancing effects on the buyers’ willingness to bid. “This suggests that sellers should shorten their auctions and raise the minimum price,” the authors write. They add a recommendation that “empirical experimentation be used to determine the exact choices.”


Play it straight: A seller’s reputation influences a buyer’s willingness to bid. “Sellers should be concerned not only with the product but also, as in bricks-and-mortar selling, with the entire buying experience from beginning through delivery.”


Target the newbies: Auction participants with less search experience — who are not actively comparing prices at other sites — have a greater willingness to buy. “This suggests that there is an opportunity for auction sellers to target these participants rather than use an overall blanket attraction strategy.”



  • Appeal to the losers: Because the authors could analyze the bidders’ activity, they discovered that a buyer whose bid falls short has a greater willingness to bid more in the next auction. This new finding seems reasonable, given human nature, Bradlow says, but it became obvious only through the rich data made available to the authors. “If sellers were able to identify and target the participants who are recent ‘losers’ (and, in particular, those losers who nearly won), they might be able to drive up bid prices,” the authors suggest.



  • Set BIN higher: Buy It Now proved to be a double-edged feature, Park and Bradlow discovered. The data suggests that the existence of the BIN feature lowers the buyers’ willingness to bid. Rather than lure in leisurely surfers of the Internet auction sites (potential buyers who are “just looking”), BIN actually turns them off. Of course, some do stop window-shopping and actually join the bidding. And the higher the BIN price, the greater is their willingness to bid.



Previous studies have reported that participants recognize and respond to certain value signals such as the minimum bid, the seller’s reputation, other participants’ bids, or the number of bids submitted up to that point. Because of these signals, every bidder sets a certain value on the object of the auction.

Top Sports Collectibles Scams To Avoid

Unfortunately, the sports card and memorabilia collecting hobby is filled with scam artists and criminals looking to get one over us. Many of these lessons I’ve had to learn the hard way, hopefully the information below will make sure you don’t have to.

Don’t let this ruin the hobby for you.This hobby is a terrific hobby and remember those moments when you were a kid and the feeling you got when you got the card you have been dreaming about. There is no such thing as a victimless crime in collecting. You could be stealing from a kid who saved his allowance for a couple months so he could buy a couple packs of cards or go to the card show to buy his favorite player.



Fakes and Forgeries and Switching stickers

What I can tell you is that this is a major problem in the secondary market. eBay is the easiest way for a scam artist to quickly flip a fake.

  • The more popular the player is, the more fakes and forgeries there are
  • Topps Rookie Premiere Autos are probably the most counterfeited autos on the Market. It’s becoming hard for even Topps to identify whether they are fake or not.
  • If an eBay seller has too many “finite” cards, there’s a chance they are fake.
  • “Buy Back” Autos are a popular scam with novice counterfeiters.
  • Beware of the sticker autos and having scammers peel off a sticker of a less know player and putting it on a Stars card that didn’t originally have a auto.




The Secondary Grading Companies

These are grading companies that throw out 10’s left and right. They also grade fakes and cards that have been “trimmed” or “doctored”. The only grading companies I will even consider paying top dollar for are BGS, SCG, and PSA.




eBay “Shilling”

This is where someone will setup a fake eBay account to bid up their own cards. This creates a false perception of interest and boosts the sale price of the card. If someone sells the identical card several times over, there’s a chance they used a “schill” account to win one of their own auctions.


Taking advantage of sellers on eBay

This is when someone basically “screws” you over on eBay and tries to force you to take money off the price of a card. They try to get away with this by threatening bad “feedback”. An honest seller cares about having good feedback, so when a scam artist threatens to leave “un-true” negative feedback, the honest seller caves in and looks the other way. If you’ve done nothing wrong and have truly been screwed over, do not back down. eBay does an excellent job of policing this type of activity. Make sure you ship all your cards via paypal or ebay labels because there is seller protection in case a scammer claims they did not receive a card. With those labels there is tracking numbers to help prove delivery has been made.